Always passionate about fashion, Sarah Jassir spent her formative years in her mother’s atelier watching her make exquisite couture wedding dress for private clients. Sarah’s destiny as a designer was sealed when she made her first lace skirt at the precocious age of 13. This was to be the start of a life-long love affair with fashion. With an avid desire for fashion, Sarah Jassir intertwines grace, femininity, and bold designs in her bridal gowns. Sarah’s experience in the bridal industry is exemplified through her stunning, eye-catching designs. Sarah understands that a beautiful wedding dress is the way for a bride to enchant guests throughout her ceremony, so Sarah makes it her duty to create a luxurious and bold gown for her brides.
No stranger to the fashion industry, Sarah Jassir has worked with Amsale, Vera Wang, and Valentino before establishing her own bridal collection in 2009. Over the years, her eye-catching designs have appeared in Brides, Martha Stewart Weddings, New York Magazine, Brides, Vogue, WWD, Wedding Style Magazine, Inside Weddings, Colin Cowie Weddings, The Knot and the reality TV hit series "The Brides of Beverly Hills”.
Deeply rooted in couture traditions, Sarah Jassir offers strong architectural silhouettes combined with subtle feminine detailing like hand-sewn flowers, exquisite beaded trims, and much more. Sarah Jassir provides the bridal industry with a fresh and bold perspective on what it means to be a bride. Sarah Jassir takes a bride into the modern world of the bridal industry and makes sure that a bride remains both bold and beautiful.